Bell Sports

Bell Sports “Shell” Child Carriers

Anvil was challenged to reimagine that isn't traditionally associated with beauty - a bicycle carrier for children - and inject it with a sense of visual sophistication, whimsy, and playfulness to create an unforgettable and iconic product. The result is the Shell series rear-mounted and front-mounted child carriers.

Created for Bell Sports, these child carriers are an exercise in opposition. Modern, ribbon influenced lines are juxtaposed with a biomimicry-inspired Voronoi shell pattern. The articulating safety bar becomes the back legs of a stand alone chair. The Shell carriers are a breeze to install yet meets all safety regulations. The carriers find their identity in the contrast between fun and safe.

Awards 2018
IDA Safety - GOLD
IIDA Toddler Product - GOLD

Awards 2017
Spark Product Award - Finalist
IDEA - Finalist
GOOD Design Award

Awards 2016
Spark Product Award - SILVER
IDEA - Finalist
GOOD Design Award

From the quick-release mechanism that works for both the front and rear facing models to the high tech padding material, Anvil dedicated itself to the details.

Energetic colorways, playful appointments, and innovative technology combine to create an intuitive, people focused product that delivers the solemn strength of protection and the unbridled joy of a bike ride at the same time.

With diverse experience in industries ranging from consumer electronics, high-end audio, medical and life sciences, housewares and cycling, Anvil Studios is a product design company committed to bringing a broad range of solutions to the table. Contact us today to discuss how we can help you with your next product design.