Kestrel Family Design Language
In saturated markets, products must stand out to succeed. Kestrel, the pioneer in carbon fiber bicycles, had lost market share and needed to refresh their entire product line to reposition themselves as an industry leader. They partnered with Anvil studios to help them create a new design language that would set their products apart in a crowded marketplace. The result in a multi-award winning family of products that apply an iconic and memorable design language and embodies Kestrel’s legacy of aerodynamics and forward motion.
With diverse experience in industries ranging from consumer electronics, high-end audio, medical and life sciences, housewares and cycling, Anvil Studios is a product design company committed to bringing a broad range of solutions to the table. Contact us today to discuss how we can help you with your next product design.
Spark Transport Award - GOLD
GOOD Design Award
Spark Transport Award - BRONZE