Arna Ionescu Stoll

Kestrel Bicycles

Arna Ionescu Stoll
Kestrel Bicycles

Kestrel Family Design Language

 

In saturated markets, products must stand out to succeed. Kestrel, the pioneer in carbon fiber bicycles, had lost market share and needed to refresh their entire product line to reposition themselves as an industry leader. They partnered with Anvil studios to help them create a new design language that would set their products apart in a crowded marketplace. The result in a multi-award winning family of products that apply an iconic and memorable design language and embodies Kestrel’s legacy of aerodynamics and forward motion.

With diverse experience in industries ranging from consumer electronics, high-end audio, medical and life sciences, housewares and cycling, Anvil Studios is a product design company committed to bringing a broad range of solutions to the table. Contact us today to discuss how we can help you with your next product design.

2014 Awards
Spark Transport Award - GOLD
GOOD Design Award

2013 Awards
Spark Transport Award - BRONZE

 
Kestrel 4000 LTD/Pro Product Design