Bell Shell Carriers
Anvil was challenged to reimagine that isn't traditionally associated with beauty - a bicycle carrier for children - and inject it with a sense of visual sophistication, whimsy, and playfulness to create an unforgettable and iconic product. The result is the Shell series rear-mounted and front-mounted child carriers.
Created for Bell Sports, these child carriers are an exercise in opposition. Modern, ribbon influenced lines are juxtaposed with a biomimicry-inspired Voronoi shell pattern. The articulating safety bar becomes the back legs of a stand alone chair. The Shell carriers are a breeze to install yet meets all safety regulations. The carriers find their identity in the contrast between fun and safe.
From the quick-release mechanism that works for both the front and rear facing models to the high tech padding material, Anvil dedicated itself to the details.
Energetic colorways, playful appointments, and innovative technology combine to create an intuitive, people focused product that delivers the solemn strength of protection and the unbridled joy of a bike ride at the same time.
Spark Product Design, Silver
International Design Excellence, Finalist